Module 1: Introduction to E-commerce
- 1.1 Overview of E-commerce and Its Evolution
- 1.2 Key Components of E-commerce
- 1.3 Impact of E-commerce on Business and Consumers
Module 2: Types of E-commerce Models
- 2.1 B2C (Business-to-Consumer) E-commerce
- 2.2 B2B (Business-to-Business) E-commerce
- 2.3 C2C (Consumer-to-Consumer) E-commerce
- 2.4 Emerging E-commerce Models
Module 3: Building and Managing E-commerce Websites
- 3.1 Website Development Basics
- 3.2 E-commerce Platform Selection
- 3.3 User Experience (UX) Design Principles
- 3.4 Mobile Responsiveness and Optimization
Module 4: E-commerce Platforms and Technologies
- 4.1 Understanding Popular E-commerce Platforms
- 4.2 Payment Gateway Integration
- 4.3 Security Measures in E-commerce
- 4.4 Integrating Analytics for Business Insights
Module 5: E-commerce Marketing Strategies
- 5.1 Search Engine Optimization (SEO) for E-commerce
- 5.2 Social Media Marketing for E-commerce
- 5.3 Email Marketing and Customer Retention
- 5.4 Influencer Marketing and Collaborations
Module 6: Inventory Management and Logistics in E-commerce
- 6.1 Inventory Control Strategies
- 6.2 Order Fulfillment and Shipping Processes
- 6.3 Returns and Refund Management
- 6.4 Third-Party Logistics (3PL) Partnerships
Module 7: E-commerce Legal and Regulatory Compliance
- 7.1 Understanding E-commerce Laws and Regulations
- 7.2 Data Protection and Privacy Compliance
- 7.3 Intellectual Property Rights in E-commerce
- 7.4 Consumer Protection Laws
Module 8: Customer Service in E-commerce
- 8.1 Importance of Customer Service in E-commerce
- 8.2 Implementing Live Chat and Chatbot Support
- 8.3 Resolving Customer Issues and Handling Complaints
- 8.4 Building Customer Loyalty Programs
Module 9: E-commerce Analytics and Reporting
- 9.1 Key Performance Indicators (KPIs) in E-commerce
- 9.2 Data Analytics Tools for E-commerce
- 9.3 Generating and Analyzing E-commerce Reports
- 9.4 Making Data-Driven Business Decisions
Module 10: E-commerce Trends and Future Developments
- 10.1 Emerging Technologies in E-commerce
- 10.2 Global E-commerce Trends
- 10.3 Sustainability and E-commerce
- 10.4 Forecasting Future E-commerce Developments
Module 11: Entrepreneurship in E-commerce
- 11.1 Starting an E-commerce Business
- 11.2 E-commerce Business Models and Revenue Streams
- 11.3 Funding Options for E-commerce Startups
- 11.4 Scaling and Expanding an E-commerce Venture
Module 12: Capstone Project - E-commerce Business Plan
- 12.1 Developing a Comprehensive E-commerce Business Plan
- 12.2 Pitching and Presenting the E-commerce Business Plan
- 12.3 Feedback and Iteration
